AT THE launch for Vital Juice Chicago a couple of weeks ago, we guests were given pretty great swag bags. Now, no offence, America, but you do pretty sub-standard swag compared to the UK.

OFTEN times they're simply stuffed with marketing materials and sachets of samples smaller than those on offer at beauty counters. Yes, I understand that we're not entitled to amazing goody bags but you think I'm going to write up something that's actually worth less to me than the effort to carry it home? Nope.

I'VE walked away with bags bursting at the seams in the UK, to go home and promptly trial what's inside, followed by a write up. I think brands are missing a trick in the US, with their lackluster goody bags.

However, Vital Juice clearly gets the game, and so did the brands (mostly) in their goody bags. Because I'm using the things I received and writing about them in various outlets. The Jurlique Citrus Silk Finishing Powder, the Blurb.com gift certificate, the Lara Bars, Karyn's lip balm and dark chocolate, Yum Nuts, Lemon Detox tea, Baggu bag (I love you, Baggu).... and a Yummie Tummie gift certificate for $100.

I promptly went online and purchased a pair of Yummie Tummie shaping leggings when I got home and now have to shout from the rooftops about them.

You see, they are a-ma-zing. Truly. 

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