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I'm Jessica.

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Monday
Dec052011

BEAUTY OP-ED | French women and skincare

I read so much stuff online that my eyes start to cross by the end of the day. Today I found a fun little bit of copy about the differences between French women and American women when it comes to their respective attitudes towards beauty and skincare.

Thought I'd share.

Sure, we're all individuals and generalizations are, on such a level (French vs. American, etc.), often wildly off base. But... but... macro-trends exist or we wouldn't hire consultants and marketing strategists to figure out how to position products and brands in a market, would we? And those (macro) markets are AMERICA and FRANCE, for example, as a whole, not, say, individual zip codes. So, via a meandering explanation, I bring you a few seconds of very-general-but-probably-somewhat-true French beauty voyeurism:

"According to WWD, Estee Lauder found European women to be "active and pragmatic":

'She considers aging as a natural process and doesn't identify a specific problem linked to her skin," said Raffaella Cornaggia, [Estee Lauder's regional marketing director]. "She is not obsessed by beauty or by wrinkles. However, when she begins to notice certain changes in her skin, she wishes to delay them. She favors simplicity in her skin care, as well. In short, she seeks a complete solution.'

The comment about a complete solution in one product reminded me of an interview with a New York dermatologist that I read. (Probably in The New York Times.) The doctor said she requested the new patient to bring in the skin care products she was currently using. The new patient arrived at the doctor's office toting 43 different products. Chic French women are known for having a variety of skin care products. But they would be unlikely to have 43. With their small living quarters and often antiquated bathrooms with little storage, a complete solution product in one jar is very compelling. And French women like keeping chic simple."

[via Anne Barone]

Another writer who does a very sweet job of comparing the way New York vs. Parisian women, in particular, compare is Garance Dore. Her blog post on New York Skinny vs. Paris Skinny is a must-read for those who exist or circulate within those particular microcosms or have a fascination with either/both of them (*cough* raises her hand).

How many products do you use a day? Do you fall into the French or American camp when it comes to views on beauty and contents of your bathroom cabinet?

[photo cred]

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Reader Comments (4)

I thought it was going to be some ok old blog post, but frankly it compensated for my time. I will post a link to this page on my web site. I am sure my site visitors will find that very handy.
12.7.2011 | Unregistered CommenterE

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