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H&M organic skincare to launch

The high street favourite is launching an organic skincare range. H&M organic skincare is will hit store shelves early March 2010. According to their site, the range includes shower gel, body scrub, body lotion, hand cream and lip balm in raspberry and melon or lavender and mint, "all of which are based on natural and organic ingredients and are certified by Ecocert". The wording around the ECOCERT certification is a bit fuzzy (is it simply some of the ingredients that have the certification or is the products as a whole?), but this foray into higher-quality products by such a large-scale high street store is good news, I think. Would love to hear from those who have their own organic skincare ranges on the subject. What do you think? Greenwashing or the real deal?

Head of design for H&M Ann-Sofie Johansson says "it felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products."

Products come in recycled polyethylene packaging and a range of make up (not explicitly stated that it's organic anywhere) and organic cotton make up bags are also being launched.

The brand as a whole is making the move into a more sustainable business model, with a commitment to 'increase the use of organic cotton by 50% each year until 2013'.

Prices for the new skincare range start at  €3.90 and go to €6.90. (You can do the conversion into £.)

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Reader Comments (4)

I agree that the launch of a high street retailer's organic skincare range does immediately smack of potential green washing, but having said that, the fact the range comprises Ecocert-certified ingredients is encouraging.

As part of H&M's active sustainability campaign (which also includes increasing it's organic cotton offering), at least the March beauty launch will encourage youngsters to purchase organics.
02.25.2010 | Unregistered CommenterJulia Brandon

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