FROM THE FRONT | Starting TODAY get free goodies by becoming Target's Number One Beauty Fan

From today, you can load a video about why you're Target's Number One beauty fan to the Target Style Facebook page. The top 20 videos win a Target gift card (which will no doubt be spent snapping up Sonia Kashuk makeup sponges... on par with the Beauty Blender). The 4 finalists in that group of 20 will get even more gift cards to spend at Target.

Find out more here.

PS: Aren't the illustrations on the Target Style FB page gorgeous? Love them.

TRIED AND TESTED | Estee Lauder Sumptuous Extreme Lash Multiplying Mascara

Wow.

This stuff makes my lashes look as long as the legs of a supermodel.

I previously thought DiorShow Black Out was the only premium mascara on the market that could achieve such a look. Eyeko was a close second for a tubing/more moderately priced product.

Not so anymore. The Estee Lauder Sumptuous Extreme Lash Multiplying Mascara formula is smooth -- not clumpy or dry. The color is an inky black. Eyelashes are coated in just a few swipes. A bit too much might be deposited, particlarly on corner bottom lashes as you're trying to wing out upper corner lashes, but it's not a deal breaker.

It's been my go-to since it showed up in my mailbox a few weeks ago. 

If you have long, fine, blonde lashes like mine this stuff'll make your eyes pop and your lashes look so long people will ask you if you're wearing falsies. Again, a question I only got when wearing DiorShow Black Out in past.

Not sure what you did to your formula, Estee Lauder, but it's magical.

We weren't going to post anything here until we finished the re-design, but, sheesh. You make a mascara that goes on like this and we have to say something.

Check out the other mascaras we swoon over.

FROM THE FRONT | Maybelline NYC365

WHADDYA THINK of Maybelline's new street style micro-site? Pretty bold move for a corporate beauty brand, in my book. I think I'm a fan.

Check out Maybelline NYC365 yourself.