There're a slew of new retro cosmetics on the rise right now. We came across The Balm a few years ago when it first launched in the US and slowly it's blossomed into a minxy makeup line. It's growing presence in the US beauty market means the range has got to hit UK shores soon. It's not an exhaustive line yet, which is a good thing (more of a capsule collection, really, fitting neatly on an end display) and the products have the requisite (yet slightly more off-kilter) witty names (TimeBalm and Stainiac) of brands of this ilk. The Balm is definitely a first cousin of the the cheeky, kitschy Too Faced, Benefit, Jelly Pong Pong and DuWop.