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Word on the street: Euoko stand-alone in London

WWD reports this morning that Canadian brand Euoko is looking to launch stand alone stores in the US and the UK... 

And for a bit of background on the brand: It's a super cult brand, started by a young whipper-snapper of an entreprenuer in Canada. The ranges are branded based on concern, too, which is novel and makes picking products much less confusing. There are a few dozen products and they have a presence in Europe, Asia and North America. Currently, they're stocked at Liberty in London. Apparently, they're all the rage for the whitening creams (no doubt, in Asia, where even brands like Chanel peddle the stuff).