IT'S ALWAYS a bit surprising to me that so many beauty brands are only available in specific markets even in our global age. It's one of the advantages of being a trans-Atlantic beauty writer -- I know about so many products, brands and services before they hit new markets, giving me a fantastic edge in the cut-throat world of freelancing.
But it's also a disadvantage when I find myself in one country for a long stretch and happen to run out of something that I can't get there.
That was the case recently in the US with my Madara Decocare Moon Flower Tinting Fluid.
It's only available in 16 stores coast to coast, and I needed it that day.
Turns out that the one nearest to me -- 30 minutes by car on the highway -- just started carrying a tiny cross-section of the brand consisting of only the Tinting Fluids and Tinting Lipglosses.
I love the product so much I didn't bat an eyelash at an hour-long round trip drive (even with current petrol prices) to buy it. Um, so, my verdict is clearly pre-mature (as the review is below). I think both the brand and this product are swell.
Perhaps I have a future in franchising Madara stores? Surely, at the very least, as a blog spokesperson!
Latvian brand Madara bleeped to life on my beauty radar when my business partners and I were contacted about carrying the range on the website we were then setting up. And I've been hooked in the four years since.
Madara is the Latvian name for wild madders, which are abundant in local meadows.
The brand is certified organic (ECOCERT) and has several product lines: ecoface, decocare, ecobody, ecohair and ecobaby.
The Moon Flower Tinting Fluid (50ml) has a slightly lighter and more liquid texture than tinted moisturiser. It goes on slightly slick, like a light lotion, and gives very sheer flesh-toned tint/coverage and all-over highlighting that's great for summer usage or those looking to gently even out their complexions with a product that can double as a light moisturiser.
The active ingredients are: Baltic algae, chamomile, plantain, rose water and St.John's-wort, as well as cocoa, jojoba. Colour and shimmer are obtained from natural plant minerals and mica.
Full ingredient list:
Aqua, Alcohol, Simmondsia Chinensis (Jojoba) Oil*, Rosa Damascena (Rose) Distillate*, Glycerin*, Theobroma Cacao Seed (Cocoa) Butter*, Cetearyl Alcohol, Hypericum Perforatum (St. John's Wort) Extract*, Calendula Officinalis (Calendula) Extract*, Chamomilla Recutita (Camomile) Extract*, Algae Extract, Plantago Major (Plantain Leaf) Extract*, Cetearyl Glucoside, Capryloyl Glycine, Stearic Acid, Potassium Hydroxide***, Xantan Gum, Aroma**, Citral**, Eugenol**, Limonene**, Linalool** [+/- (may contain), Mica (CI 77019), Titanium Dioxide (CI77891), Iron Oxides (CI 77491, CI 77492, CI 77499)]***
* ingredients issued from Organic Agriculture;
** natural essential oils;
*** inorganic substances and/or pure mineral pigments;
99,875% of the total ingredients are of a natural origin;
13,86% of the total ingredients are issued from Organic Agriculture;
Natural and Organic cosmetic certified by ECOCERT SAS – B.P. 47 F-32600 according to ECOCERT Standards.
Wonderful coverage and evening out of skin tone even though it's incredibly sheer; 99.9% natural; smells like a forest; does indeed minimize the appearance of fine lines due to its illuminating and highlighting properties.
The price is a bit steep for 50ml so don't go wild with pumps per application or you'll find you're spending like 3 quid each time you use it. One pump should be enough to cover the face and the neck.
Also probably not great for those with super oily skin as I bet it won't stay put.
It's what I've been using as my sole foundation since I ran out of my RMS un-Cover Up, and before then I used it almost daily anyway because it's awesome. Awesome. Awesome. Particularly great during the spring and summer when you want to use as few products as possible as it multi-tasks as a highlighter, illuminator, foundation and moisturiser.