LUST-HAVE | CHANEL Sublimage Essential Revitalising Concentrate

SINCE WE'RE on the subject of serums this week. we need to tell you about the next big launch. Mark your calendars for Friday, October 8th because CHANEL is launching a new serum (or concentrate) in its Sublimage range (famed for its Planifolia PFA (vanilla planifolia + polyfractioning process)).

And it features yet another new ingredient to the beautyscape - the Golden Flower of the Himalayas aka Golden Champa aka the heal-all flower. You'll see it on CHANEL ingredient labels at Golden Champa PFA (polyfractioning is used again to extract the flower esters and maintain their integrity. I am unable to tell you what polyfractioning is... yet). Apparently the flower can help detoxify and revitalise skin. How? Well, what I've read is that Golden Champa PFA is anti-oxidizing and "induces active cellular revitalization by stimulating the expression of two essential enzymes... DT-Diaphorase and GST". There are all sorts of other scientific-sounding claims about the increase in ATP (energy/food) for cells, reduction in peroxized lipids in DNA, etc., however I would need a scientist to first explain such things to me and, second, verify whether this is true or not in order to tell you, one way or another, in this space today, if Golden Champa can do all those things.

That said, I, for one, will be trying it. And why not (tho I won't be spending this much on all my beauty products)? CHANEL does not disclose the amount of money it spends on research per year (which we take as a sign that it's A LOT), nor do they depend on suppliers for their active ingredients, instead choosing to grow their own. Their extraction processes are highly secretive and, well, if they're that intensive on the R&D side, I'd like to see if the fruit of their collective labor works. Wouldn't you? Plus, the Sublimage range has received rave reviews from consumers since its 2006 launch. 

It is pricey at £290.00 for 30ml, but, I've been using La Mer The Concentrate (not cheap) for ages -- and I LOVE it (love it), so I understand prioritizing my purchases (Dove soap or jojoba oil at cleanser for a snip but an expensive serum if it works, I use it daily and am judicious with applying it).

Needless to say, Xavier Ormancey (Chanel's Director of Active Ingredients) seems to spare no expense, nor leave any rock unturned, in his search for un-paralleled active ingredients for CHANEL skincare. 

Sources:

• Beauty in full Bloom, The Times, September 2006
•  CHANEL press office 

BEAUTY 101 | What is a serum?

What is a serum?

A SKINCARE serum is a thick liquid-like, (generally) oil-free product with a high concentration of active ingredients and is often moisutrizing, although is not necessarily a moisturizer. They are often used after cleansing and before applying moisturizer or night cream as a sort of supplemental product. They’re commonly used in targeted skincare for anti-aging, anti-oxidation, hydration and plumping, brightening, evening skin tone and to help with acne. Some claims say that the molecules in serum are smaller than in lotion therefore they penetrate the epidermis (top layer of skin) more readily and quickly, but I haven’t found scientific evidence to back-up that claim.

Generally speaking, cosmetics companies are free to use the term however they please (there’s no regulation) but this is the general lay person’s definition of a serum versus, say, a day cream or face balm.

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Image credit: http://www.virospack.com/en/

HOW TO | Exfoliate at home without spending a cent (almost)

I WROTE THIS entire post and then my computer ate it. (My pulse starts to beat through my ears when that happens...)

Mainly, I was whinging about how so many so-called gentle or sensitive-skin exfoliators are just plain crap. Utter useless stuff. They’re cream cleansers with like 3 exfoliating beads in the entire over-priced tube. By taking out the scrubbing component, you think you can call yourself gentle? How about ineffective and lazy. It riles me. Exfoliation is good, even for sensitive (skinned) types like me. That’s what you’re doing with peels, microdermabrasion and all those acids. As a young girl with acne, I exfoliated religiously, and to this day rigorously thank St. Ives and Buff Puff for my lack of scarring.

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