New NIVEA advert for their Lip Care Moments Campaign

So, I'm not one to post adverts on this site (although I once did for Dior Cherie because it was HOT. Sofia Coppola did a kicka** video for it). But I was sent this one and, frankly, I think it's pretty cool. Brands seem to be getting wiser to the idea of having a conversation with their customers. The music's cool, it's a pretty unique perspective (I think it's that of the tube of lip balm but it fails at some points) and I don't feel like I'm selling my soul to post it. Go figure... 

In any event, if you want to watch this advert from NIVEA, by all means do. I have a few times and the music reminds me of Esthero a bit... sort of upbeat and energizing like her Better Life collaboration with Ian Pooley all those years back. This song is Rebekkamaria’s Yours Truly. If you can't be arsed, then you don't have to! The beauty of a video versus a banner, non?

I should (Rouge) Coco - The new lipstick from CHANEL

Lipstick has been overshadowed by its less mature sister, lipgloss, for ages. No, it's not groundbreaking (or, really, important in the larger context) but the recent change in the beauty landscape back to full-on lipcolour is comforting for those of us who brave even the most inhospitable environs in matte red lipstick.

The renaissance of sophisticated lipwear over the last few seasons is, I think, a boon for pouts the world over. Lipstick 2.0 is gives us an amped up version of this ancient beauty aide -- from quality packaging to innovative formulas. Who's leading the charge? CHANEL, of course, the brand that always seems to do the same thing but by doing so ends up on the cutting edge. Defies belief and probably riles the competition. However, they know what they like and what they do well, and they like lipstick so much that it's cult 2.55 handbag has a dedicated pocket just for the prized product.

This lipstick revolution has a name - Rouge Coco, and it's happening quietly. What makes it so revolutionary? The devils in the details, dears, and the details have been overlooked far too long in the name of the bottom line. Have a quick rummage through your makeup drawer. Pluck out the lipsticks and look at them, really look at them. Roll them around in your hand. How do they feel? Certainly not like Rouge Coco. The new lipstick comes in a metal tube... when was the last time you bought a lipstick swathed in anything other than plastic? It feels luxurious cupped in the palm - heavy, cool to the touch. The cap snaps on to the base, making the most satisfying sound, within are the intertwined double Cs, as well as atop the lid.

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My latest on becausemagazine.com | Guerlain Le 2 Mascara

I love Guerlain Le 2 Mascara because… of its military-like dedication to ‘no lash left behind’ paired with sleek, Scandinavian design.... The tapered end houses the large wand (full and spiky), which coats and curls the bulk of the lashes, sweeping them up towards the sky and gently curling them back in a beautiful black fringe. The small wand follows second for precise application at a 7 degree angle... One tube, two wands. An efficient, stunning weapon of mass seduction. Who dares wins, indeed.

Read this full review, more beauty reviews and click to buy at www.becausemagazine.com - We Like. You Buy. 

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