CREME DE LA MER, the equally lauded and vilified anti-ageing brand of choice among beauty slaves of a certain age and socioeconomic bracket, did not register on my personal beauty radar until early 2010. Yes, yes, I was aware of noise and ado about it all, whether it was worth the stratospheric asking price, whether it worked, blah, blah, blah. I was just not all that interested. That was until I tried The Concentrate and now, dear ladies, I sheepishly admit to you that I am hooked. Yes, that's right. Hooked.