Muji, the makers of my favourite travel radio alarm clock, the purveyors of the minimalist, hyper-organised aesthetic to which I am a slave (as the perpetual wish list I am now keeping on Posterous has made painfully clear), are bringing their simple, lovely skincare to the UK. Japan has been privy to Muji's skincare secrets for, well, as long as they've existed.
So what do we have to look forward to? A capsule collection of the popular Muji skincare products and ranges, which is based on the water of Japan's Iwate region, apparently renowned for it's softness and tiny particle size (all the better for absorption). The sensitive skin range, high moisture range and three cleansers (an oil, a milk and a gel) will kick off Muji's entry into the UK beauty market.
The two ranges are free from alcohol, parabens, artificial colouring, mineral oils, synthetic perfume (and perfume full stop in the sensitive skin range).
The sensitive skin range includes star ingredients grapefruit seed extract, which is naturally moisturising, and Portulaca Oleracea (Common Purslane) extract, which protects the skin. Not sure what their concentration is, but worth noting. Same with the peach extract, Hyaluronic Acid and Lipidure ® (Polyquaternium -51) in the high moisture range.
When can you buy the goods? At the end of March, both in store and at www.muji.co.uk. With prices ranging from £7.95 to £16.95, I foresee them being an instant hit.