Love at first swipe

Sweet lord this stuff is amazeballs.

I loved Eyeko mascara before the rebrand (previous review here) but I LOVE LOVE it now... Just wanted to let you know that this stuff makes people ask me if I'm wearing false lashes (I'm not) and where (WHERE!) can they buy it STAT.

More to come... review + before & after and all that noise to show you exactly why you'll be wearing this in 2012.

I recently met the lovely founders Nina and Max and think they've done a pretty great thing for womankind.

xox

TRIED AND TESTED | Estee Lauder Sumptuous Extreme Lash Multiplying Mascara

Wow.

This stuff makes my lashes look as long as the legs of a supermodel.

I previously thought DiorShow Black Out was the only premium mascara on the market that could achieve such a look. Eyeko was a close second for a tubing/more moderately priced product.

Not so anymore. The Estee Lauder Sumptuous Extreme Lash Multiplying Mascara formula is smooth -- not clumpy or dry. The color is an inky black. Eyelashes are coated in just a few swipes. A bit too much might be deposited, particlarly on corner bottom lashes as you're trying to wing out upper corner lashes, but it's not a deal breaker.

It's been my go-to since it showed up in my mailbox a few weeks ago. 

If you have long, fine, blonde lashes like mine this stuff'll make your eyes pop and your lashes look so long people will ask you if you're wearing falsies. Again, a question I only got when wearing DiorShow Black Out in past.

Not sure what you did to your formula, Estee Lauder, but it's magical.

We weren't going to post anything here until we finished the re-design, but, sheesh. You make a mascara that goes on like this and we have to say something.

Check out the other mascaras we swoon over.

TRIED & TESTED | Eyeko mascara

THERE ARE not many pictures of me, period. Perhaps my camera shyness with haunt me later in life, but it's just not for me. However, a recent project required my mug in front of a camera. There were no stylists on hand to do makeup (except for the fabulous Lynne and her impromptu powdering. Thank you!) or wardrobe -- just me, my jet-lag and makeup kit, in which I had my trusty mascara. Some people have seen one of the pics and keep commenting on my lashes so it is high time I do a review of the wunder-mascara that makes them look good (without curling or priming).

DESCRIPTION

Eyeko is a cutesy (in fact the strap line is London's Cutest Beauty), Manga-themed British makeup company. Probably more at home in the makeup bags of teenagers than a grown woman, I have (of course) grown to love it. The Eyeko mascara comes in a silver tube (much like Cargo cosmetics), with a wand of wide and widely spaced bristles and in black. There's a Manga girl on the tube but otherwise, it's pretty discreet.

THE GOOD

Your eyelashes will look AMAZING (long, separated, black), it's cheaper than most drugstore varieties nowadays, the formula doesn't flake AND (I mean, can it get any better?!) it's a TUBING FORMULA (whether intended or not) so it slides right off your lashes at night, leaving absolutely no mess. The perfect 10 of mascaras.

THE BAD

Not a single thing. Not one. Even the Manga girl on the tube is fine. In fact, she's a downright good advertisement for the product inside and the results you'll get, unlike most mascara ads where the models/actresses have to wear fake lashes to advertise the product.

THE PRICE 

8 teeny tiny pounds. 

Buy Eyeko mascara here.