Bodycare, Scandinavia, Soap, beauty brands, beauty product, bjork and berries in Lust-Have
I've initiated a new project recently... a mission to give myself a proper image makeover. Why? Because I've never done it. Rather, I've always just sort of gone with things... my hair, clothes, etc. It's high time I took a pro-active approach to the image I display to the world rather than letting it just happen. It doesn't hurt that I did two full-on days of filming (on the receiving end of the camera) and therefore have ages of footage to analyze just what wasn't working. And being a bit removed from the situation, it's now apparent what it is. First things first, I've gone and chopped my hair into edgy, long layers and a very long, eyelash-skimming fringe to hide the sorry excuses for eyebrows I'm carrying around on my forehead and said forehead, which contorts itself into crazy patterns when I talk (if there's one thing you can say about me, it's that I am expressive with my face).
The next thing on my makeover spreadsheet (yes, I have one... best to approach it in a methodical manner like all other successful projects) is to re-dye the hair red, get working on my makeup and skincare wardrobe, figure out what, if any treatments my complexion will benefit from (taking a page from the ladies of France in this department), getting back into the gym and doing a serious analysis of my wardrobe, most of which is loose-fitting cotton garments that were all (or mainly) purchased in or before 2005. Then it's on to accessories, hairstyles and new ways to wear makeup and how to combine all the garments and bits and bobs I have to create a bunch of looks I love that require as little effort as possible.
Whew! So there we have it. If I had all the money in the world (or even just a bit more than I have now), I would invest in pieces from this indie Swedish brand. You should do. Nicely cut, quality and timeless, they'd enhance any stylish wardrobe.
Follow my perpetual wish list (Posted via web from Beauty Woo Me's posterous)
Fashion, Scandinavia, Sweden, Whyred in Wishlist 
The high street favourite is launching an organic skincare range. H&M organic skincare is will hit store shelves early March 2010. According to their site, the range includes shower gel, body scrub, body lotion, hand cream and lip balm in raspberry and melon or lavender and mint, "all of which are based on natural and organic ingredients and are certified by Ecocert". The wording around the ECOCERT certification is a bit fuzzy (is it simply some of the ingredients that have the certification or is the products as a whole?), but this foray into higher-quality products by such a large-scale high street store is good news, I think. Would love to hear from those who have their own organic skincare ranges on the subject. What do you think? Greenwashing or the real deal?
Head of design for H&M Ann-Sofie Johansson says "it felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products."
Products come in recycled polyethylene packaging and a range of make up (not explicitly stated that it's organic anywhere) and organic cotton make up bags are also being launched.
The brand as a whole is making the move into a more sustainable business model, with a commitment to 'increase the use of organic cotton by 50% each year until 2013'.
Prices for the new skincare range start at €3.90 and go to €6.90. (You can do the conversion into £.)
H&M, H&M Organic Skincare, Organic, Scandinavia, Skincare in From the Front 
