FROM THE FRONT | Newly launched face serums

 

HERE'S A list of the top 5 talked-about serums at the beauty counter this fall. Have you tried any of them? What do you think? 

Nude Advanced Cellular Renewal Serum ($92/68GBP for 1.1oz./30ml) 
Just launched, this serum already seems to have a cart of celebs raving about it. It claims to have the highest amount of Probiotic Technology of all the Nude products and has an impressive ingredient list with everything from Hyaluronic Acid (using the Nude Hyaluronic Acid System) to Japanese Sea Kelp and a bucket load of anti-aging ingredients inbetween (plus the full ingredient list is available here). Clinical studies show up the serum decreases skin irritation and damage. With a strapline like smooth, firmer, fresher skin, an all star ingredient list and a celeb clientel, this serum is going to be popular..

Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector ($44.50 for 1oz.)
Sophyto Anti-Aging Oxidant Serum ($49 for 1oz.)
StriVectin® Overnight Facial Resurfacing SerumTM ($59 for .9oz.)
Tata Harper Rejuvenating Serum ($150 for 1.7oz.) 

Continue reading for more info on these serums. >

Update on 09.27.2010 by Jessica Teas (née Gearhart)

More serums have hit the beauty counters this fall. The two newest on our radar? Olay Regenerist 3 Point Super Serum, laboratoire remède 360° cellular concentré and Sisleÿa Global Firming Serum.

Brand to watch: Sophyto

One of the newest organic brands to hit the market is Sophyto, apparently the first professional use line with UK Soil Association certification. Taking inspiration from both Chinese and Western medicines and ayurvedic, homeopathy and naturopathic remedies, which seems a bit diffuse, we're always willing to give 'em a shot before disclosing our opinions on their product.

Sophyto's product list includes:

• Deep Pore Foaming Cleanser 150ml £20
• Ultra Mild Silken Cleanser 125ml £19
• Purifying & Energising Super Bioactive 250ml £19
• Tone & Balance Super Bioactive 250ml £19
• Normalising Day Face 40ml £25
• Mega Omegas Day Face 40ml £25
• Polyphenol Skin Drops 75ml £45
• Skin Energising High Potency Concentrate 75ml £60
• Refining Peel Mask 50ml £23
• Purifying Mask 50ml £19
• Sample Kit of 5 Try Me Size Products 5X5ml £14.95