The new Uemura eyelash curler?

We've recently discovered this new eyelash curler. Now, it might sound like a trivial thing to write about, but Shu Uemura's eyelash curler's have held the no. 1 spot in the beauty industry for years. And knowing how much money we women spend on beauty products, it's big news when a competitor crops up on the market. Utowa eyelash curlers have yet to surface in the UK but we'll keep our eyes peeled.

Strangely enough, Utowa was started by Hiroshi Uemura, son of Shu.