The lovely Britishbeautyblogger just posted on the new Elizabeth Arden Go Red lipstick. Every one of these suckers sold donates £1 of the RRP to the World Heart Federation to help combat/prevent heart disease in women (no. 1 killer of women, at least in the states). It's £15 at counters nationwide right now. And while I do harbour a deep and unrelenting love for matte red lippy, this one is for a good cause so I suppose I can do with a little shine for now. Thanks for the post, BBB.