Christopher Kane seems to have fingers in many pies at the moment. Not content with simply making gigantic waves in the fashion arena, he is now gaining a certain notoriety for his various branding exercises. First there were those trendy Juicy Tubes and now a new Green Tea supplement, Teavigo. Essentially it seems like a great idea: Green Tea has long been sought after for its antioxidant properties, as well its ability to help speed up fat metabolism and pep you up. Green Tea contains caffeine – less than black tea, but caffeine nonetheless. However, Teavigo is caffeine-free. In fact it claims to be the purest available form of caffeine-free Catechin – Epigallocatechin Gallate (EGCG) – the active component of Green Tea.
So far, so good. But then you glance at the list of ingredients and discover the pastilles and powdered drink ‘sticks’ contain the artificial sweeteners Aspartame and Acesulfame K, which we are all supposed to be cutting out due to their possible carcinogenic properties. Shame. And, quite surprising in this age of evermore informed and cautious consumers. Still, the tablets seem to be sweetener-free, which is good news.
We've been taking the supplements for a week although seem to have misplaced the super-sweet pellets whilst in the airport. Nevermind. As for the drink sticks, the flavour is rather hard to stomach... they taste a bit like Crystal Light on steroids. I would honestly think more of the brand if they stopped going for the sugar-free angle and just used natural sugar instead of Aspartame. It would be more in line with the health-giving ethos.
The limited edition vanity case that Kane has designed to coincide with the launch is very pretty though. All black swirls and understated elegance.
Teavigo is available from www.teavigo-shop.com.