This was a news item today so, being the curious beauty addict that I am, I went to the URL... clicking through the various sections of the new, regular feature, Marie Claire Beauty Academy, my faint hope that this might be more than veiled advertising quickly waned. Because that's what it is: a ginormous ad for Lancôme... there are a few other brands mentioned, but in every single tutorial or Q&A, the first (sometimes only) product recommended is Lancôme without fail. That's quite a bit of self-endorsement and not really so much of an online academy for people to learn about the best products for their needs. This is an academy of the Lancôme brand. If you want to know more about their products, this might be the place for you. Frankly, we're a bit disappointed.