Natura Bisse comes out with 'The Cure' this month

Natura Bisse The Cure

Right... this is the latest launch of super luxe face cream with the price tag to match. Me thinks it must be marketed at that ever-growing group, you know, the recession-proof one, the super-wealthy who have so much money that recessions don't actually affect them? That's no longer just a luxury for the Swifts... it seems every third person now belongs to that strata of society.

Spanish Natura Bisse's new cream, The Cure, retails, in America, for $190 for 1.7 ounces, according to WWD. And they do point out that it is somewhat more affordable than the $318 Diamond Extreme Cream in the range. Why buy it? Well, to be honest, I'm not sure... in fact, I'm not sure I would spend that sort of money on anything with the texture and consistency of mayonnaise. But if that's your bag (and no judgement passed... I'm more than happy to drop my last dime on a plane ticket, which is just as frivolous to some), they say it works because it activates an enzyme called the sirtuin enzyme to 'repair cellular damage' whilst 'moisturising and fight[ing] free radicals', so it's positioned as an all-in-one cream (how many people have separate creams to repair cellular damage, moisturise and fight free radicals?). We'll see what people think over the next year through product reviews left across the web. The name itself is rather suggestive... the cure for what? Wrinkles? Growing Old?

WWD confirms, in a quote from the American CEO, that the lower (although still luxury) price points have been developed in a bid to compete with the more masstige brands on offer at Estee Lauder, Lancome et al. Apparently, WWD says "Natura has only three items branded Essential, but Fisas applies the term “essential” to Natura treatments that retail under $200. And they say 'we can get more customers with the essentials.'"

Natura Bisse is sold in Space NK in Britain if you want to stock up on their skincare... I'm not sure what I think about the brand as I don't have much experience with it. What are your thoughts? Do you think their products work? The reviews of other Natura Bisse products on sites like Makeup Alley seem to be rather good across the board with the occasional low rating.

If you do like their products, then you'll be happy to know that they're re-launching the Vitamin C and Oxygen prods in October, so that probably means this scrub, recently featured on Vogue, too.