Elle DeGeneres for CoverGirl

Could it be true? A cover girl over the age of 14? No, I kid... there are many girls women of, what, the ripe age of (gasp) 20 fronting cosmetic campaigns aimed at all ages. Indeed, ageism plagues the women's beauty industry. Of course a 20 year-old is going to do a better job at hawking anti-ageing creams than her older sisters because she has youth on her side, the only elixir that retards ageing better than plumping injections. We are pleased to see the 50 year-old Degeneres become a CoverGirl spokeswomen ain 2009.

UK readers, CoverGirl is the Rimmel of America and probably the first cosmetics brand every single American woman used when she first started wearing makeup. Source