Art of Foundation at Selfridges

Ladies, there really is no bigger beauty sin than an unsightly tide line on your jaw from wearing the wrong shade of foundation. You might know your Mercier from your M.A.C., but have you taken the time to consider the subtle colour difference between NC25 and NC20?

Worry not, tomorrow sees the launch of Selfridges’ week-long Art of Foundation event where industry experts and make up artists will be on-hand to help you find that perfect shade. Drop in for a free make up consultation with your favourite brand, be it Bobbi Brown or Benefit, and score some of the bonus booty up for grabs while you’re there.

Dedicated beauty junkies will head straight for Cult Beauty favourite Illamasqua, where you’ll receive a complimentary concealer when you buy any primer and foundation at the Oxford Street branch. We’ll see you in the Beauty Hall. - Martiena van der Meer