FROM THE FRONT | Nip & Fab launched by Rodial

IT LOOKS like we have another Marcia Kilgore on our hands. Maybe. Because the Nip & Fab range is created by Rodial founder Maria Hatzistefanis. Although I have yet to find a Rodial product, despite all the hype, that I really like (or get amazing results from). That said, Rodial is a successful brand (somehow... sorry, I couldn't help it) and it looks like Nip & Fab will be too. American readers, you'll have to order it through the Boots website.

Commissioned by Boots to create an accesible yet luxury brand for them, Nip & Fab has launched into Boots and Harvey Nichols. It's tag line? That ever product does what it says on the front. Every product is a 'fix' so to speak -- tummy fix, cellulite fix, dry leg fix, etc. The website lists just a few of the key ingredients for each product. The Harvey Nichols website has much better descriptions.

The price point? Much less than the hefty pricetag on many of the Rodial products, all 11 SKUs ranging from £7.95 to £18.95. The Nip & Fab Multi-Fix Oil has won a Pure Beauty award for Best Bodycare Launch of 2010 already and the Tummy Fix has sold out (though is now back in stock).

But, Nip & Fab isn't the first brand in this trend. For the past few years, stores have been commissioning slicker, higher-end brands to create ranges for them.

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