FROM THE FRONT | Origins Plantscription Anti-Aging Serum set to launch

AND THE company is singing from the rooftops about it, using no less superlative a term than milestone.

Why? Because the organization has apparently discovered a new must-have ingredient, from leaf and bark extract of the African Anogeissus tree. Sustainably harvested in Ghana, it’s the star ingredient in the Origins Plantscription anti-aging serum.

Origins claims this star ingredient has the same effect on skin as retinoic acid, the vitamin A derivative we’ve all been going bonkers over in recent years. Apparently, this extract works by stimulating production of a protein that forms the elastic fibers in the skin to strengthen it. By speeding up cell turnover (which is what retinoic acid does), it also helps to ease the appearance of fine lines and wrinkles. Other active ingredients include siegesbeckia, rosemary extract, peptides and vitamin C.

You’re supposed to get the benefits of an injection without the side effects after. That said, I’ve yet to come across a cream or beauty product that lives up to such claims. Injections, for one, are placed much deeper than the surface, where creams are applied and only partially absorbed. Second, to have a prescription-strength OTC product, you usually have to, well, have a prescription. Perhaps this newly discovered ingredient is Origins’s secret weapon, though, helping them to circumnavigate the process of getting a cream approved with OTC benefits but without prescription ingredients.

According to Jane Lauder, the general manager of Origins, “Our customers said they wanted anti-aging, but in a natural, healthy way, not through procedures or injections.”

Plantscription launches February, 2011, after five years of research and development, testing and clinical trials to back up the product’s claims. U.S. Origins stores like Macy’s, Dillard’s, Bon-Ton and Belk will sell 30-mL vials at $55 retail.


´╗┐Read the original post here, written by's Jessica for Smarter Beauty Blog.