Sweet lord this stuff is amazeballs.
I loved Eyeko mascara before the rebrand (previous review here) but I LOVE LOVE it now... Just wanted to let you know that this stuff makes people ask me if I'm wearing false lashes (I'm not) and where (WHERE!) can they buy it STAT.
More to come... review + before & after and all that noise to show you exactly why you'll be wearing this in 2012.
I recently met the lovely founders Nina and Max and think they've done a pretty great thing for womankind.