We love this because the gently scintillating golden Pomade is the range’s hero product, bringing instant brilliance to your hair. And Oribe's new branding is very luxe. It looks better in the shower than almost any other brand out there (not that you would buy a product just because you like the way it looks, right? I know... I'm guilty of it too). Read my full review of Oribe 24K Gold Pomade at www.becausemagazine.com.