Pop-up RoC© boutique in London

In the same thrifty vein that permeates my writing of late, I thought a free skin analysis would be a welcome afternoon activity for the working ladies of central London, no? Where and when is this happening, your internal voice screams!? Tomorrow, RoC© skincare is opening a one-day-only pop-up shop called La Dermecie De RoC© to premiere its new Wrinkle Correxion range and offer the following to those who stop by: free skin analysis, 10-minute mini-facials with RoC© ranges, makeup master classes with RUBY HAMMER (at 12:30pm, 2:30pm and 4:30pm... don't be late) and free RoC© product samples

If there's anything I've learned in this industry, it's that free products and treatments attract people like bees to honey so don't dawdle especially because the first 50 lovelies to visit La Dermecie get a free product from the new Wrinkle Correxion range.

Long live the product giveaway and beauty pop-up boutique.


WHAT: La Dermecie De RoC© 

WHERE: 18 Maddox Street, Mayfair, London W1S 1PL

WHEN: Friday, 25 September 2009, from 11am to 7pm

WHY: Free beauty booty and preview of a new skincare range.